Review of Athlete Branding

Branding athletes: Exploration and conceptualization of athlete brand image

In this study, the current issues of athlete brand management are discussed and the construct of athlete brand image is conceptualized. A conceptual model of athlete brand image (MABI) is developed incorporating three key dimensions: athletic performance, attractive appearance, and marketable lifestyle. These dimensions are defined by an athlete’s on-field characteristics, attractive external a...

Systematic review of public health branding.

Brands build relationships between consumers and products, services, or lifestyles by providing beneficial exchanges and adding value to their objects. Brands can be measured through associations that consumers hold for products and services. Public health brands are the associations that individuals hold for health behaviors, or lifestyles that embody multiple health behaviors. We systematical...

review of radiographic methods in dental implantology

چکیده ندارد.

The Female Athlete Triad: A Literature Review:

Desire of Athlete and Non-athlete Students to Drugs Use

The purpose of this study was to evaluate and compare athlete and non-athlete students’ tendency to drug use. 240 undergraduate students of University of Kurdistan with ages ranging from 19 to 23 years who had the experience of regular exercise (n = 120) and non-athlete ones (n = 120) were selected as the sample. Relapse Prediction Scale (RPS) was used for data collection. To analyze data, de...